Step 1: Choose Your Mailers

Select which pieces to include in your campaign

📮

Postcard 4×6

Classic postcard, front & back

$0.85 each

4" × 6" • Color both sides

📬

Postcard 6×9

Large postcard, more impact

$1.15 each

6" × 9" • Color both sides

📨

Letter

Professional letter in envelope

$1.45 each

8.5" × 11" • Single page

📄

Letter (2-page)

Detailed message, more space

$1.65 each

8.5" × 11" • 2 pages

✉️

Self-Mailer

Folded, no envelope needed

$1.25 each

8.5" × 11" folded to 5.5" × 8.5"

🚪

Door Hanger

Door delivery, no mailbox

$1.35 each

4.25" × 11" • Die-cut

Step 2: Select Templates

Choose designs for each touch point

EXPIRED

Expired V1

Red/Navy

EXPIRED

Expired V2

Blue Modern

EXPIRED

Expired V3

Gold/Urgent

MARKET
REPORT

Market Report

Professional

SOLD!

Just Sold

Success Story

FSBO

FSBO Outreach

Purple/Confident

Step 3: Set Your Touch Cadence

1

Postcard 6×9 - Expired V1

Day 0 (Immediate)

2

Letter (2-page) - Market Report

Day 7 (1 week later)

3

Postcard 4×6 - Expired V2

Day 21 (3 weeks later)

📊 Campaign Summary

Total Touches 3

Campaign Duration 21 days

Est. Cost per Lead $3.65

Total Investment (100 leads) $365.00